GRAND RAPIDS, Mich. – CORNERSTONE UNIVERSITY announced today that it has established a new athletic partnership with NIKE and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the CORNERSTONE UNIVERSITY GOLDEN EAGLES Athletic Program while outfitting the university's athletes, coaches, and community members in premier NIKE product selection. 
 
The partnership, which extends over the next five years, will debut across the GOLDEN EAGLE Athletic Program's 20 varsity NAIA men's and women's teams competing within the Wolverine-Hoosier Athletic Conference (WHAC) starting in 2022-23. CORNERSTONE will also benefit from access to BSN SPORTS' line of Campus Branding products featuring exclusive Nike branding designs and customizable online fanwear shops for the GOLDEN EAGLE community. 
 
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "Through this agreement between CORNERSTONE UNIVERSITY, BSN SPORTS, and NIKE, our team is proud of the opportunity to support CORNERSTONE student athletes and staff with unparalleled access to top team gear and apparel. While our local team will stay connected to the daily needs of coaches and administrators, the CORNERSTONE community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep GOLDEN EAGLE athletes at the top of their game.  We are proud of this partnership and welcome the opportunity put time back in the days of CORNERSTONE coaches, so they can continue focusing on positively impacting the lives of student athletes." 
 
"We are extremely excited about this partnership with BSN SPORTS and NIKE," stated CORNERSTONE UNIVERSITY Director of Athletics Aaron Sagraves. "Putting our student athletes and coaches out there with maybe the most recognizable brand in all of sports continues to show great progress of our department. I know our coaches and student athletes are excited to be a Nike school and I am looking forward to what that means for our current and future teams." 
 
If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Partnerships, Todd Northrop, at tnorthrop@bsnsports.com.
 
About BSN SPORTS 
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
 
About Nike, Inc. 
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.